ABOUT US
ERIC ELIASON
It’s easy to mountain bike practically every day when you live next to a series of trails connecting to three alpine canyons. In fact, Eric thinks you’re nuts if you don't.
His business career has included top management in several fast growth companies with successful exits, the latest being JJ Cole. Prior, he was a consultant with McKinsey and Company and has an MBA from the Wharton School of Business.
JEREMY WHITE
Cycling , running, inland surfing to skiing - Jeremy loves anything that takes him outside and promotes an active and fulfilling lifestyle.
Jeremy founded infant products company JJ Cole in 1998, assembled a passionate team, built one of the most respected industry brands, and led the company’s growth to $20 million and a successful exit to a public company.
BRODY HOLBROOK
It may be a simple run on a country road with his wife, watching his children as they compete on a sports field, or a ride up the mountain by himself. Whatever the case, Brody enjoys being active and outdoors. He also enjoys working with capable and determined individuals to accomplish great things!
As Sr. Vice President at JJ Cole, Brody was instrumental in the prolific growth of the company. He led a dynamic team and developed loyal relationships with several esteemed national retailers and international distributors. Brody has an MBA from the Fuqua School of Business at Duke University.
