JNivin
  • 1.6 million acres of national forest in the backyard
  • A history of several successful fast growth companies
  • A couple of entrepreneur investors
  • The result: JNivin, an active lifestyle investment and growth company

About

JNivin works with active lifestyle companies and innovators to realize brand and product potential. From expanding markets to providing financial capital, from branding to prototyping and sourcing, JNivin assists companies with their move to the next level.

JNivin believes in hard work, creativity and innovation, great branding, and quality product.

And taking time to be on the mountain.

Jeremy White
Jeremy White

Cycling , running , inland surfing to skiing - Jeremy loves anything that takes him outside and promotes an active and fulfilling lifestyle.

Jeremy founded infant products company JJ Cole in 1998, assembled a passionate team, built one of the most respected industry brands, and led the company’s growth to $20 million and a successful exit to a public company.

Outdoor activities:
Skiing, running, road biking.
Best adventure in the last year:
Toss-up between heli skiing and ultra relay.
Latest adopted outdoor activity:
Trail Running
Most interesting recent purchase:
Tour de France spinner
Last book:
Steve Jobs, Walter Isaacson
Eric Eliason
Eric Eliason

It’s easy to mountain bike practically every day when you live next to a series of trails connecting to three alpine canyons. In fact, Eric thinks you’re nuts if you don't.

His business career has included top management in several fast growth companies with successful exits, the latest being JJ Cole. Prior, he was a consultant with McKinsey and Company and has an MBA from the Wharton School of Business.

Outdoor activities:
Mountain biking, backpacking, white water.
Best adventure in the last year:
Backpacking Kings Peak in the Uintahs with my 11 year old.
Latest adopted outdoor activity:
Snow biking
Most interesting recent purchase:
A 3D printer
Last book:
David and Goliath, Malcolm Gladwell